Background
I created this spec ad to challenge myself with creating a DIY studio in my apartment and produce an Instagram promo for a shoe. I experimented with different lighting and movement techniques, as well as visual effects and plug-ins in post to create an electric, fast-paced ad. This was a personal spec project not paid for or affiliated with New Balance.
![](https://cdn.myportfolio.com/81f62112-60a7-4566-b96b-3b745e1f2614/bb07604a-ed59-42f8-af1e-e9f0dec4249d_rw_1920.jpg?h=e03ad2b34a9a9c851c9b93be2a415cf0)
![](https://cdn.myportfolio.com/81f62112-60a7-4566-b96b-3b745e1f2614/b60504bd-ad06-4b1e-9a38-f7daf030b176_rw_1920.jpg?h=44528dd15932a5b648c5fd4c128a560d)
![](https://cdn.myportfolio.com/81f62112-60a7-4566-b96b-3b745e1f2614/ab2048a9-cbac-4040-a283-d7e05f5afb0b_rw_1920.jpg?h=6579bef8418890fb4233aae1f78300f0)
![](https://cdn.myportfolio.com/81f62112-60a7-4566-b96b-3b745e1f2614/494bfada-4889-4deb-bd0b-e75905fe9b23_rw_1920.jpg?h=dc2267bdd5ed108b2bd869034ef80c02)
![](https://cdn.myportfolio.com/81f62112-60a7-4566-b96b-3b745e1f2614/af456dc3-cf51-4ad9-9e01-7b7c64bdafe4_rw_1920.png?h=53b5702554c94db9b39dda1bcd881b44)